Analyst-led media intelligence

Know what’s being said. Understand what it means.

Kushal brings together media monitoring, human judgement and tailored reporting to help communications teams make sense of the coverage that matters.

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  • Curated for relevance
  • Reviewed by analysts
  • Shaped around your priorities
KUSHAL / INTELLIGENCE BRIEF

Coverage with context

The stories behind the headlines

A clear structure for the developments that deserve attention.

01

What happened

Selected coverage on your priorities.

02

Why it matters

Analyst context connected to your monitoring brief.

03

Where it came from

Source references for further review.

Useful context, not just a list of mentions.

Our services

The right intelligence, for the question in front of you.

Keep track of coverage, follow developing issues and understand the bigger picture.

What you receive

See the thinking behind the reporting.

A useful report does more than collect mentions. It brings together what happened, why it matters and the sources behind it.

  • A relevant selectionCoverage organised around your brief.
  • Analyst perspectiveContext that makes the material useful.
  • Fits your workflowFormat and frequency set with your team.

Sample media brief

A clear view of relevant coverage

Selected stories and analyst context, brought together.

Selected coverage
The developments that matter to your monitoring brief.
Why it matters
A concise explanation of why it matters to your team.
Source references
Publication details and links for further reading.

Sample issue alert

The development. The context. The sources.

A focused update on the issue you asked us to follow.

What changed
A concise account of the development.
Why it matters
Context and relevance to your monitoring priorities.
Supporting sources
References that help your team review the coverage.

Sample analysis report

From coverage to a clearer interpretation

A structured review of themes and findings.

Scope & method
The coverage period, sources and analysis approach.
Themes & findings
Patterns in the material reviewed by the analyst.
Implications
What the findings mean, and how far they go.

How we work

A research team that works around yours.

  1. 01

    Define what matters

    Discuss the questions, organisations, topics and markets your team needs to follow.

  2. 02

    Monitor and curate

    Review relevant coverage and distinguish important developments from routine mentions.

  3. 03

    Deliver useful context

    Bring the findings together in the format you need, with summaries and analyst perspective.

Who we help

For teams with a reason to know.

The human perspective

Human judgement. Practical context.

Relevance is not just a keyword match. Kushal’s approach puts analyst review and the questions you care about at the centre of the work.

Learn about our approach

Questions

Before we start a conversation.

What does Kushal help with?

Our services cover media monitoring, event and issue alerting, and media audit and analysis. We can discuss the right approach around your requirements.

Can the work be tailored to our priorities?

Yes. The brief defines the organisations, topics, markets and questions that matter to your team. We then set the coverage, format and reporting frequency with you.

Which sources, markets and languages can you cover?

Tell us what you need to follow. We’ll confirm the coverage we can provide for your brief.

How do we get started?

Contact our team with a short description of your requirements. It helps to include the topics you want to monitor, the markets involved and how your team would use the reporting.

Start a conversation

Bring your priorities into focus.

Tell us what your team needs to monitor, measure or understand. We’ll discuss an approach around your requirements.

Talk to our team